BBC FIRST REBRAND

We wanted to reflect the variety of stories our channel has to offer in our brand design.

An intriguing, revealing line design. The immersive full screen endboard keeps the drama living on screen with our brand.

A bold new colour palette takes inspiration from a cinema grade and the colours reflect we have stories and content for every mood. We have centralised our branding to give it prominence and recognition. Giving BBC First a modern, premium, intriguing spin.

 

Creative Director Daniella Dickinson

Senior Designer Carlos Galvez

Designer Angela Alvarez

Lead Creative Sarah Johnson

Production Manager Franciska Whiteway

Marketing Manager Kasia Farrar

2020