I had the privilege of leading the creative development of Sky’s launch campaign for Sky Air—their thinnest and lightest TV ever. This ambitious project spanned 35+ unique assets across retail, broadcast, and digital platforms, all delivered within a demanding 12-week timeline by a lean team of just six. I oversaw the full production pipeline, leveraging Cinema 4D, Redshift, Nuke, and After Effects to craft a visually striking, cohesive campaign that captured the elegance and innovation of the product.