DR WHO S13 GLOBAL CAMPAIGN
*BRONZE Clio Awards®, Social Content Campaign 2022
*SILVER Promax Global®, Best Dramatic Programme Campaign 2022
*BRONZE Kinsale Sharks, Best Use of Social Media 2022
*SHORTLISTED - Kinsale Sharks, Best Integrated Campaign 2022
*WINNER The Drum Awards®, Best High Impact Campaign 2022
*WINNER The Drum Awards®, Music and Entertainment Campaign 2022
*SILVER Creative Circle®, Best Integrated Campaign 2022
*Honoured The Webby Awards®, Best High Impact Campaign 2022
*Nominated The Webby Awards®, Best Social: Film and Television 2022
*GOLD Promax Europe®, Social Media Campaign for a Programme 2022
*GOLD Promax Europe®, Best Integrated Marketing Campaign for a Programme 2022
*Bronze New York Festivals®, Best Entertainment Promotion (Trailer) 2022
*MERIT ADC Awards®, Experiential Design - Guerrilla Marketing / Stunt 2022
*Shortlisted Broadcast Digital Awards®, Best Digital Support for a Programme 2022
*Shortlisted ADC Awards®, Integrated - Digital 2022
*Shortlisted ADC Awards®, Innovation Promotional Materials 2022
*Shortlisted ADC Awards®, Integrated - Series 2022
*Shortlisted ADC Awards®, Interactive - Social Media 2022
*Nominated Promax Europe®, Programme Key Art Campaign (Print or Digital) 2022
*Nominated The Lovie Awards, Best Integrated Campaign 2022
*Finalist Promax North America®, Experiential Activation for a Programme or Series 2002
Global Series 13 Campaign debut that launched in The Graham Norton Show with Jodie Whittaker as a star guest.
The promo provided a first look at the incredible guest actors and monsters that will feature across the cinematic six-episode serial. Check out the press release here.
The lead Series Key Art was also released with both promo and artwork reaching 6.1m people across social and with 1.2m views of the promo alone. #DoctorWhoFlux trended on Twitter at #3 and the YouTube trailer was #4 on the trending page over the weekend
There has been international press pick up including Entertainment Weekly, Variety, Deadline, Empire, Hello, and Metro.
It’s Coming, Be Ready. The new series of Doctor Who airs internationally October 31 st.
ARTWORK
DEVELOPMENT
DEVELOPMENT
THE MYSTERY
A virtual and real treasure hunt over multiple platforms to engage fans and start the pre tx buzz.
The first 'Clue' to appear was an audio message from Yaz - who seemed to be having trouble finding the Doctor.
Could the randomly capitalised letters so far have anything to do with the mysterious password required?
...The Doctor Who website! A new page could be found with a cryptic audio message Yaz, Dan and the Doctor asking “Have you found the latest clue?” - but played in reverse. There’s just one step left to solve the mystery…
Treasure hunters were rewarded with exclusive clips and art.
Creative Director Martin Duhović
Senior 3D Designer Carlos Galvez
Retoucher Anthony Pileggi
Production Coordinator Nicole Turner
Creatives Phil Ball, Laura Haines, Debi Berry
2021