DR WHO S13 GLOBAL CAMPAIGN
*WINNER The Drum Awards®, Best High Impact Campaign 2022
*WINNER The Drum Awards®, Best music and entertainment campaign 2022
*Honouree Webbys Awards®, Best Social Campaign Promotion 2022
*Nominated Webbys Awards®, Television & Film 2022
Global Series 13 Campaign debut that launched in The Graham Norton Show with Jodie Whittaker as a star guest.
The promo provided a first look at the incredible guest actors and monsters that will feature across the cinematic six-episode serial. Check out the press release here.
The lead Series Key Art was also released with both promo and artwork reaching 6.1m people across social and with 1.2m views of the promo alone. #DoctorWhoFlux trended on Twitter at #3 and the YouTube trailer was #4 on the trending page over the weekend
It’s Coming, Be Ready. The new series of Doctor Who airs internationally October 31 st.
A virtual and real treasure hunt over multiple platforms to engage fans and start the pre tx buzz.
The first 'Clue' to appear was an audio message from Yaz - who seemed to be having trouble finding the Doctor.
Could the randomly capitalised letters so far have anything to do with the mysterious password required?
...The Doctor Who website! A new page could be found with a cryptic audio message Yaz, Dan and the Doctor asking “Have you found the latest clue?” - but played in reverse. There’s just one step left to solve the mystery…
Treasure hunters were rewarded with exclusive clips and art.
Creative Director Martin Duhović
Senior 3D Designer Carlos Galvez
Retoucher Anthony Pileggi
Production Coordinator Nicole Turner
Creatives Phil Ball, Laura Haines, Debi Berry